Maria Tabarcea
Visual thinker building brands through bold illustration and strategic storytelling.
Art direction
I don’t just execute ideas. I challenge them and turn them into clear creative directions. From messy briefs to solid concepts, I make decisions that move projects forward, not sideways.
Brand identity
I build brand identities that actually mean something, not just good-looking systems. Logos, visuals, rules, and flexibility, all designed to work in real life, not just in presentations.
Illustration
I use illustration as a language, not decoration. To explain, to provoke, to add personality, and to say things brands can’t say with stock visuals.
what people say
The collaboration with Maria was very good and efficient. She quickly understood the context and objectives of the project, came up with clear proposals, and delivered consistently without the need for additional intervention. Communication was smooth and solution-oriented, which helped the projects move forward in an organized and seamless way. Highly recommended, 5 stars!
Cristian Ciuca / Ergo Co-founder PORC
As a person, Maria is an awesome and genuine colleague to have on the team: assertive, proactive, super collaborative, adaptable. She’s professional, but also easy-going and full of good energy. And honestly, working with her truly changed something in me and in how I see the world of design, and I’ll always treasure that.
Teodora Slavu Designer & SMM @ UiPath
Maria’s work doesn’t just complement a brand, it brings it to life. The expressiveness of her illustrations instantly triggers an emotional reaction. Personally, I was never interested in technically correct illustrations that say nothing. It’s a real pleasure to collaborate with her, because I know from the start she’ll deliver something beyond expectations, 101% of the time.
Ștefan Asafti Founder @ Libraria de Design
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