Maria Tabarcea

Art direction

I don’t just execute ideas. I challenge them and turn them into clear creative directions. From messy briefs to solid concepts, I make decisions that move projects forward, not sideways.

Brand identity

I build brand identities that actually mean something, not just good-looking systems. Logos, visuals, rules, and flexibility, all designed to work in real life, not just in presentations.

Illustration

I use illustration as a language, not decoration. To explain, to provoke, to add personality, and to say things brands can’t say with stock visuals.

selected work

Each project starts with a question and ends with a visual answer.
This is a selection of work built on meaning, clarity, and bold ideas.

what people say

As a person, Maria is an awesome and genuine colleague to have on the team: assertive, proactive, super collaborative, adaptable. She’s professional, but also easy-going and full of good energy. And honestly, working with her truly changed something in me and in how I see the world of design, and I’ll always treasure that.

Teodora Slavu Designer & SMM @ UiPath

Maria’s work doesn’t just complement a brand, it brings it to life. The expressiveness of her illustrations instantly triggers an emotional reaction. Personally, I was never interested in technically correct illustrations that say nothing. It’s a real pleasure to collaborate with her, because I know from the start she’ll deliver something beyond expectations, 101% of the time.

Ștefan Asafti Founder @ Libraria de Design